Hockey Canada recognizes the value of organizations who deliver programs and services that significantly benefit the hockey community. In accordance with its bylaws, Hockey Canada defines three (3) of its Partner Categories as follows:

Associate Partner

National organizations that provide alternative types of hockey that fall outside of Hockey Canada’s core programming.

Community Partner

Regional or local organizations that offer hockey programming outside the Hockey Canada structure, but which share the values of Hockey Canada and its 13 Member Organizations.

Non-Hockey Partner

National, regional or local organizations that do not offer hockey programming, but which share the values of Hockey Canada and its Members.

Hockey Canada believes...

Purpose:

To unite generations of Canadians around a shared love of hockey.

Vision:

To set the global standard for sport, both on and off the ice.

Mission:

Enabling a world-class hockey ecosystem and culture that inspires greatness in Canadians.

Values:

Fun
A love of the game is essential to keeping participants on the ice and developing – as players and people. We ensure the hockey experience is fun, and we stay humble and open to new and better ideas for making hockey better.

Inclusion
Every Canadian, regardless of background, ability or identity, deserves to have a place in the game. The hockey experience gives Canadians the ability to participate authentically, and we help create a sense of belonging to the hockey community.

Integrity
Unwavering honesty, beyond-reproach ethics, transparency and accountability are critical pieces of what we do. We work to uphold the integrity of the game and maintain the dignity of those who participate in it.

Ambition
Healthy ambition fuels our relentless pursuit of success. It pushes us to innovate, collaborate, compete and inspire others. We want to exceed the expectations of Canadians by never being complacent and continuing to evolve the game and our organization.

Fair Play
Fair play is the cornerstone of true sport. Our commitment reflects our dedication to creating environments where everyone has an equal chance to succeed. We are committed to building a hockey culture that inspires and empowers, fosters community and elevates the spirit of healthy competition.

Excellence
Excellence drives us towards continuous improvement, innovation and inspiration. We want to foster environments within the game where participants can aspire to reach their fullest potential, through dedication, discipline and teamwork.

Purpose of the Guidelines (download Guidelines with Appendix here)

This document outlines the criteria and process used by Hockey Canada to identify and formalize a relationship with Associate, Community and Non-Hockey Partners. While these guidelines are a starting point to any potential partnership, Hockey Canada will, to its best ability, provide feedback and guidance to groups who may still be developing in the areas listed below.

Seeking Partner Status

Organizations interested in becoming an Associate, Community or Non-Hockey Partner may submit an Expression of Interest (see below). Hockey Canada may also contact like-minded organizations to explore their level of interest in becoming an Associate Community or Non-Hockey Partner.

Review Process & Timelines

Hockey Canada will respond to organizations within 30 days of receipt of the Expression of Interest and may require additional information to assist in its review / evaluation. The response may include a request for documentation and/or the opportunity to meet virtually.

If applicable, Hockey Canada will review the Expression of Interest with the appropriate Member Organization(s).

Hockey Canada will respect confidentiality and not share any confidential or personal information with outside parties.

As each Expression of Interest will vary in its scope and complexity, there is no timeline for any decision, however Hockey Canada will maintain communication with the organization accordingly.

Expression of Interest (Click here for the form)

To assist Hockey Canada, organizations interested in becoming a Hockey Canada Associate, Community or Non-Hockey Partner will be asked to submit an Expression of Interest. It is important to note that missing or limited information submitted within the Expression of Interest will not prohibit / prevent an organization from potentially becoming a Partner. However, please see Appendix A – Expression of Interest Checklist at the end of this document which outlines the information that will be required within the Expression of Interest.

Hockey Canada will, as previously noted, provide feedback and guidance to organizations who may still be developing in some of the areas listed below, whenever possible. Hockey Canada will also look for opportunities to connect organizations with groups that may have templates, resources or other forms of assistance available.

Contact

If there are questions related to these guidelines, or the Expression of Interest, please contact Hockey Canada at partnerinfo@hockeycanada.ca.

Corporate Partners

If your organization is interested in becoming a corporate partner of Hockey Canada, please contact Ryan Hurley Director, Partner Servicing at rhurley@hockeycanada.ca