For Diane Ouimet, coaching is about bringing elite experience back to the community. After spending nine years as an athletic therapist in the Quebec Maritimes Junior Hockey League (QMJHL) in addition to working with Hockey Canada's National Women's Program and teams at St. Francis Xavier University, Ouimet built a coaching philosophy rooted in respect and inclusion.
After becoming a mother, her commitment to hockey was only strengthened. Inspired by the leaders she worked alongside at the highest levels of the game, Ouimet returned to minor hockey determined to give young players—including her own children—the same encouragement and sense of belonging she had witnessed throughout her career.
This season, Ouimet is the national BFL CANADA Women in Coaching Award winner in the Community category. The award celebrates women who are making a difference as coaches at the grassroots level of the game.
HockeyCanada.ca caught up with Ouimet to discuss how her experiences have helped her make a positive coaching impact.
What was your initial reaction when you learned you had been selected as a national winner of the BFL CANADA Women in Coaching Award?
I was surprised when I first heard that I had been nominated in Nova Scotia and selected as the provincial recipient. When I found out I had been chosen at the national level, I think I even experienced a little bit of imposter syndrome. There are so many incredible women coaches across the country, so I felt truly honoured to be recognized and receive this award.
I also think it’s important to recognize women in coaching in general because it can be difficult to get into the profession. For mothers who coach, it’s an especially tough balance. Anyone who steps up to do that deserves recognition as well.
What inspired you to get into coaching and what has kept you passionate about it over the years?
I started coaching in my early 20s, volunteering my time through soccer as a way to give back to the community.
Later, I spent nine years as an athletic therapist in the QMJHL, where I was exposed to the daily grind of a coaching staff. Since 2013, I've also worked with Hockey Canada's National Women’s Program as an athletic therapist, learning from phenomenal coaches and women in the game.
Once I had kids, I wanted to give back by bringing what I had learned at the national level back to the community. I had never experienced that kind of environment or exposure growing up, and I knew I was one of the lucky ones to have that opportunity. It was important to me to create that experience for others, especially for my daughters.
Since becoming a mother, a lot of my inspiration has come from wanting to be a female role model for my daughters and other kids in the community, so they see a woman on the bench and on the ice in such a male-dominated sport.
How would you describe your coaching style and what values do you hope your athletes take away from their experience with you?
I'm not huge on winning at this age. The age groups I've coached have all been fair play, so it's not that I don't care about winning. But if we're trying to develop athletes and keep kids in sport, they should want to come back and play the next year.
I put a big emphasis on being a good teammate. That starts with respect for each other, officials, the team and parents, along with hard work and kindness. I also want to create a safe space where players feel comfortable being who they are because when people can be their authentic selves, the whole team benefits.
I believe sports should be fun. If they're not, then what are we doing? I also believe in following the process rather than focusing on the results. We can't control everything, but we can control how we treat people and how hard we work.
Working in the QMJHL and with Hockey Canada shaped my coaching philosophy. I learned from coaches who led with calmness and respect. In five years with the Halifax Mooseheads, I heard one coach raise his voice maybe five times. That showed me that intimidation isn't the best way to get the most out of young athletes.
What has been the most rewarding part of creating a positive experience for young athletes and their families?
I think that’s the most rewarding part of coaching. If I look back at this past season, we struggled. We had around 246 goals against and maybe 14 goals for. But regardless of the wide range of skill levels on our team, I never once heard an athlete speak negatively about a teammate. You never would have known we hadn’t won many games because nobody ever left the rink upset.
I think that speaks volumes about the idea that the score isn’t the most important thing. In the end, we created a team where the girls were there for each other, regardless of the score or an individual performance. It was always a tap on the pads after a goal against, always supporting one another and keeping away any negative talk.
Who has had the biggest influence on your coaching journey and helped to shape you into the coach you are today?
When I worked in the QMJHL, I worked with coaches who broke that old-school coaching stereotype for me. I worked with Dom Ducharme in Halifax. He was there for the five years I was there. He was a teacher and coached in a style I hadn't seen before. It was more about teaching for him.
It was the same with Jon Greenwood, an assistant coach who was also a teacher. He brought that same even-keel approach, without hitting the extremes with his emotions. Jim Midgley was part of that group as well.
With the National Women's Team and at Hockey Canada camps and events, seeing Troy Ryan, Kori Cheverie, Vicky Sunohara, Caroline Ouellette, Carla MacLeod and so many others reinforced the importance of creating a positive team culture. Once you build that, the results are going to follow.
That group of people really made me realize the importance of team culture. Gina Kingsbury is another example. The way she led the women's program at Hockey Canada, getting everyone to buy in and support each other, showed how far that approach goes when you're trying to coach and teach.
What does it mean to you to be recognized with this award during such an exciting time for women’s hockey in Canada?
I was kind of on the periphery of it all, more like a fly on the wall for a lot of those conversations at those national-level events. I feel like I was able to witness the development of the PWHL and see what it has become today. Whether it was through conversations with athletes or being part of group discussions, I got to observe what was happening.
What I love about the PWHL is that it's giving more women and girls the opportunity to experience the same feeling I had working with athletes and coaches at the national level. It's hard to put into words, but it makes that feeling more accessible to more women.
It's empowering to see the growth of women's hockey, and being recognized with this award during such an exciting time for the game makes it even more meaningful. I'm honoured to be a small part of that growth.
What advice would you give to young women who are considering stepping behind the bench and pursuing a career in coaching?
One thing is for sure: You know more than you think you know, and you're capable of more than you think you're capable of. Take the chance and step up to be the role model you can be. If you don't do it, who will?
I've carried that mindset throughout my career, even as an athletic therapist. When I worked in the QMJHL, there were very few women athletic therapists. At one point, there were only two in the league, and by the time I left, I think there were about eight.
If you're able to be a visible woman in a leadership role, I think that does a lot for the girls who are coaching. Sometimes just showing up, being there and giving it a try can make a real difference.
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